Brooks, formerly known as Brooks City Base, is a 1,300-acre campus in San Antonio that was transformed into a mixed-use community after Brooks Air Force Base closed in 2002. Over the past decade of The DeBerry Group’s partnership with Brooks, members of the organization have come to see our team as an extension of their own staff. We have established and steered strategic marketing plans; social media strategy, execution and advertising; digital advertising placements; earned media coverage; influencer relations; web development and event marketing for Brooks.
Brooks’ most recent branding campaign, “Live Brooks,” empowers the development to embrace its unique, vibrant position on San Antonio’s south side as a place to live, work, learn, play and stay. This campaign followed on the heels of the organization’s first aggressive paid media campaign, “It’s Time,” which The DeBerry Group created to boldly promote Brooks as an outstanding destination for development and revitalization.