Let’s talk shop.

talkStrategy is a woman-owned, full-service, independent communications agency.

Our experience runs deep and includes entrepreneurial small businesses, regional organizations, and international brands. We get shoulder to shoulder with municipalities, utilities, and causes, marching their issues to successful fruition. And we are ready at a moment’s notice to jump in on crisis communications whether you are an ISD, church, or business of any stripe.

So are we a marketing agency?

Or a PR shop?

Or an advocacy and government affairs firm?

Or a digital, web, and social media company?

Yes. Yes, we are.

Meet the team

Girl talk.

Behind every strong woman there are three more women. And a powerhouse team.

talkStrategy leadership is the superfecta of four accomplished communications mavens:

Trish DeBerry

Our Founder, Limited Partner, and force-of-nature, Trish DeBerry, is unforgettable, unflappable and uncompromising. Trish launched her firm in 2012 with a small, scrappy, but savvy team of agency and brand professionals, a passion for smart work, and 15 years of agency know-how and client relationships. Over the years the staff has grown and Trish’s mission has led her into public service, but the originating agency spirit and her personal knack for crisis comms and public affairs remains.

Founder, Limited Partner
CEO and Managing Partner

Anamaria Suescun-Fast

talkStrategy CEO and Managing Partner, is bottled lightning and an all-around Jefa. Texas public relations royalty, Anamaria has perfected the pursuit of perfection and throughout her career, she’s lived and breathed the details and minutiae that keeps clients coming back year after year. Always in-the-know, always on the job, and always thinking about the next big opportunity for our clients, Anamaria’s superpower is her knack for forging alliances and authentic relationship building. She will demolish a can of Pringles in one sitting, and is a serial dog rescuer with a bleeding heart of gold.

Laura Hotten

Duality and dexterity. Left brain, right brain. Multi-cultural and multi-talented. Laura has agency chops in spades yet she is more. More than a creative director, more than a digital expert, more than a web designer and programmer, more than a producer, more than a strategic thinker. Laura is more than talkStrategy Vice President of Creative and Digital, she’s “go ask Laura,” “Laura will know,” “run it by Laura;” a fearless feminista force. Creativity is in her marrow and flows into everything she does.

Vice President of Creative and Digital
Vice President of Strategy and Accounts

Kristine Smith

If curiosity killed the cat, Kristine has nine lives. Our talkStrategy Vice President of Strategy and Accounts asks a lot of questions, poses countless “what ifs?” and never backs down from a “devil’s advocate” opportunity. She is driven by inquiry into what makes people tick, what’s important to consumers, and how to find real ways to connect with them. Her passion for people extends to her supervision of the account team, where she is coaching the next generation of talkStrategy staff and interns to take over her job and possibly the world.

Meet the team

Specialists and Virtuosos

They are single-minded in their vision––to do smart work every single day. 

Laurin Shambora

Chief Financial Officer

Born on Tax Day, Laurin Shambora was destined to be a Certified Public Accountant. An OG member of leadership team, Laurin runs a tight ship, keeping things efficient and running smoothly, and being the financial yin to the agency yang.

University of Texas at San Antonio

Fiscal Prudence
100%
Contracts and Important Stuff
100%
Taking Guff
0%

Tina Dunk

Digital Media Supervisor

Tina’s love language is KPIs, GTM and CTR. An agency veteran with deep branding roots, her expertise in digital and social make her a natural at Integrated Marketing. She creates impactful work that gets results no matter the channel or industry.

St. Edwards University

Digital Strategery
100%
Social Media She-Ra
100%
Tik Tok Ya Don’t Stop
100%

Jesse Leyva

Art Director

Illustrator, designer, artist, Jesse is our go-to for wild imagination and boundless originality. His abundant creativity runs parallel to his curiosity around client brands and positivity about The Work. Jesse is dad to CSO Abby. #relationshipgoals

Art Institute of San Antonio

Illustrating Literally Anything
100%
Design Magic
100%
Positivity
100%

Rich Johnson

Senior Account Supervisor

Rich is a PR superhero, resolving crisis situations and putting clients—and media—at ease. He’s able to swoop in for start-ups or Fortune 100 brands, and uses new mediums and killer story ideas to banish the banal. On weekends he turns into #1 sports dad.

Washington State University

Media Relations
100%
Crisis Communications
100%
Repping the Cougars
100%

Kimberly Maldonado

Account Supervisor

After a brief stint for a small grocer (Whole Foods) Kimberly converted to agency life and never looked back. A consummate strategic comms professional, she’s led PR teams, taught university-level communications, and chaired for several non-profits.

University of Texas at Austin
St. Mary’s University

Strategic Public Relations
100%
Exemplar Client Advisor
100%
Thesaurus Mastery
100%

Lauren Medellin

Digital Media Executive

Developing digital marketing plans or managing social channels, Lauren excels at keeping brands relevant in the online space. After a start in fashion marketing, she transitioned to agency work bringing pret-a-porter chops to clients of all sizes.

Fashion Institute of Technology

Digital Strategery
100%
Social Media Stylist
100%
Tastemaker
100%

Tori Johnson -Inimgba

Graphic Designer

Tori is a creative with a passion for multimedia art, seeing projects from a 360 degree perspective. An adept web designer and graphic artist, her commitment to life-long learning and creating impactful work makes her an invaluable team player.

Art Institute of San Antonio

Graphic Design
100%
Website Wizardry
100%
Unironic Sincerity
100%

Don Dimick

Graphic/Video Production Assistant

With Don’s extensive video background in broadcast news and creative production, along with his graphic skills, he’s our content rainmaker. Whether making a gif, long-form video, or a virtual presentation, Don keeps eyes glued and engagement ticking.

Trinity University

Video Shooting and Editing
100%
Making Things Dance
100%
Doing Drone Things
100%

Mariah Contreras

Account Executive

Mariah’s active listening skills, unfettered curiosity, and collaborative work style are the embodiment of integrated marketing. Whether working with clients or her team, she balances deadlines and deliverables with disarming calmness and confidence.

Texas Tech University

Deadline Management
100%
Client Service
100%
Strangely Enjoying Board Meetings
100%

Cheryl Covey

Office/Traffic Manager

Highly detail-oriented and efficient, Cheryl has been building her office management skills throughout her career. Highly creative and a maker at heart, Cheryl has been preparing to organize the herd of cats known as our team for her entire life.

San Antonio College

Organization
100%
Task Master
100%
Knowing When We Need Candy
100%

Abby Leyva

Chief Snuggle Officer

Abby makes sure everyone feels cared for and gets the love and pats they deserve. Fave things: dad (Jesse), morning zoomies, naps, following dad, dropping in on meetings, and watching people eat their lunch. Dislikes: food waste and doorbells.

San Antonio Animal Care Services

Snuggling
100%
Puppy Dog Eyes
100%
Snacking
100%

Karen Krause, PMP

Founder and President, Armogan Solutions

Our special partnership with Armogan Solutions can be summed up as symbiotic fangirling. Armogan Solutions shines a light on the root causes driving change, charting a path, a process, and a destination rooted in results. For organizations unsure of what to do before considering a communications campaign, Armogan Solutions can provide actionable guidance and direction.

Agency Interns

Lindsey Matula

Intern, Marketing and Public Relations

College senior and PRSSA Chapter VP, Lindsey majors in PR and Mass Communication, minors in Sociology. She brings a fresh perspective to the team and looks forward to starting her career in PR. Table tennis seems like an apt analogy for that role.

Texas State University, Fall 2021

Multitasking
100%
Campaign Creativity
100%
Ping Pong Mastery
100%

Carissa Georgelos

Intern, Creative

Carissa is following the Creative track at UT Austin, studying Advertising and double majoring in Journalism. She is Design Editor for “Drift” Magazine” and also does freelance and personal design work, mostly on computer, sometimes on napkins.

University of Texas, Austin, 2022

Magazine Layout
100%
Illustration
100%
Experimental Baking
100%

Our certifications

As certified by the South Central Texas Certification Agency

  • Certified Small, Minority, Woman and Veteran Business Enterprise (SMWV)
  • Texas Historically Underutilized Business (HUB)

NAICS Codes

541613: MARKETING CONSULTING SERVICES
541810: ADVERTISING AGENCY CONSULTING SERVICES
541820: PUBLIC RELATIONS CONSULTING SERVICES
541910: MARKETING RESEARCH SERVICES
54199: ALL OTHER PROFESSIONAL, SCIENTIFIC, AND TECHNICAL SERVICES
711320: ORGANIZERS OF ARTS EVENTS WITHOUT FACILITIES

talkStrategy | San Antonio, Texas

Let's talk.

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