The Ask:
Secure media coverage and drive educator participation in the state’s largest cash awards program to reward teachers, principals, school districts, early childhood providers, and school boards for outstanding performance.
Our Strategy:
Bring local and personalized impact to the state-wide program each year by re-educating and engaging a new audience of potential nominators, applicants, and supporters. Over the years, our strategy grew from strictly public relations to include digital advertising, web development and social media management.
The Impact:
The program attracts more than $1 million annually in earned media for coverage of surprise teacher visits and the gala awards event. Increased nominations and applications successively year over year, with tens of thousands of social content engagement every year.
Client
H-E-B
Category
School Districts and Education
Tags
Content Creation, Creative Campaign, Email Marketing, Public Relations, Social Media, Website Development
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