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The Super Bowl is the one weekend each year where more than 100 million people engage with the sports industry on some level. While not everyone is a sports fan, they’re usually tuning in for some mixture of the game, the commercials, or just because the Super Bowl is a…
Have you ever been shopping online for a dog sweater, give up because nothing is good enough for your furbaby, then log in to Facebook the next day and suddenly there are ads for adorable dog sweaters lining your Facebook home page?
Search engine optimization, or SEO, is not the same as SEM, or search engine marketing. Where SEM is all about paid search efforts, SEO focuses on where a brand or business shows up in search engine results page or the SERP.
A term that seems simultaneously old and new. It seems logical, yet needing clarification. Isn’t all marketing integrated in one way or another? A layered, multi-faceted campaign is nothing new. So what exactly is an integrated marketing plan?
We recently returned from sunny San Diego where we attended the largest social media conference in the world – Social Media Marketing World #SMMW17 presented by Social Media Examiner. We’ve brought back some great highlights and insights and will be diving deeper into tactics and strategies during a Facebook Live…
Break out the Champagne. The DeBerry Group turns five today! As we toast our awesome team, we also raise a glass to our clients, most of whom have been with us for much longer than five years. In 2012, we started the DeBerry Group with six committed and passionate employees….
Word-of-mouth recommendations are among the most powerful ways to increase awareness about a brand, initiative, service, business – the list goes on. In fact, Nielsen reports 84 percent of consumers say they either completely or somewhat trust recommendations and 68 percent trust online opinions from other consumers. The modern landscape…
The Mannequin Challenge. Easy, right? Gather the whole office, stand in a cool pose, post to social media, done. Not so fast. If you don’t know, the Mannequin Challenge is the latest internet craze. Groups of people stand very, very still in intriguing positions while the camera pans through the…
We hadn’t reached the end of the first day of M2Moms®, a three-day conference in New York City about marketing to moms, before I texted my fiancé, “Being a mom sounds like so much work. How do parents do it?” The sheer amount of responsibility that moms carry was a…
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