Strategic Savings & Digital Navigation for Nonprofits
BY Natasha Blackmore, Digital Media Manager
In the ever-evolving digital landscape, nonprofit organizations must navigate a multitude of platforms and tools to expand their reach, engage their audience, and further their mission. Fortunately, there’s a wealth of resources specifically designed to support nonprofits in their digital endeavors. At talkStrategy, we understand the unique challenges faced by nonprofits, and we’re here to help you make the most of your nonprofit status when it comes to your digital presence. Let’s dive in to some essential programs and discounts tailored just for you.
1) Google Ad Grants for Nonprofits
Google is a powerhouse in the digital realm, and they’re committed to supporting nonprofits through Google Ads Grants. This initiative offers a suite of tools and resources to enhance your online presence. The nonprofit sweet spot is that eligible organizations can receive up to $10,000 per month in free advertising credits on Google Ads.
“We’ve seen double-digit percent increases in our online fundraising for each of the past two years. And we really attribute that to Ad Grants.” – Daniel Meloy, Development Director, Thrive DC
Action Step: Apply, Activate, Launch
Once you’ve applied and been verified, it’s time to harness the power of Google Ads to reach a wider audience. Start by creating compelling ad campaigns centered around your mission, and use keywords related to your cause. Track your ad performance and make adjustments to maximize your reach.
talkTip: Be sure your Google Analytics account is set up to gain insights into your website traffic as search ads are running. This will help you refine your ad campaigns for even better results.
2) Facebook Donations & Fundraising Tools
Social media is a vital platform for nonprofits to connect with supporters and raise funds. Facebook, with its vast user base, offers several features tailored for nonprofits. You can easily set up a donation button on your organization’s Facebook page, allowing supporters to contribute with a single click. Additionally, Facebook provides fundraising tools that enable you to create campaigns, tell your story, and mobilize your community in support of your cause.
Action Step: #FundraisingForever
Organize a Facebook fundraiser for a specific project or campaign. Use compelling visuals, engaging storytelling, and a clear call to action to encourage your followers to contribute.
talkTip: Create a small army of influencers. Partner with social media influencers and community ambassadors who align with your missions to help share your fundraiser and reach a broader audience. Be sure to incentivize their efforts!
3) Donate in Instagram Stories
Instagram has become a storytelling powerhouse, and now, nonprofits can leverage the “Donate” button in stories to drive action. With a compelling image or video, you can inspire your followers to contribute directly to your cause. It’s a simple yet effective way to harness the visual appeal of Instagram for fundraising.
Action Step: Consistency and Countdowns
Develop a regular schedule for your Instagram stories. Whether it’s daily updates or weekly highlights, consistency keeps your audience engaged and coming back for more. Use the countdown sticker on stories to build anticipation and engagement. Whether it’s counting down to an important event, fundraising deadline, or campaign launch, countdowns create excitement and urgency.
talkTip: Use new features like Instagram event reminders to keep people in the know about your fundraising efforts. Did someone say #GivingTuesday?
4) LinkedIn for Nonprofits
LinkedIn is a valuable platform for nonprofits to connect with professionals, potential donors, and volunteers. LinkedIn for Nonprofits provides free resources and discounted products to help you hire and develop talent, connect with potential donors, and spread the word about your mission to attract new supporters.
Action Step: Supercharge your Network
Educate your staff on the compounded halo effect that is possible when you have an engaged team creating compelling LinkedIn profiles, sharing regular industry insights, and connecting with like-minded individuals.
talkTip: Take advantage of free resources on the LinkedIn Resources Hub.
5) Canva Discounts
The Canva for Nonprofits program unlocks all the premium features of Canva Pro – for free. Creating visually appealing content is essential in today’s digital landscape. Canva, a user-friendly design tool, offers discounts to nonprofits. With Canva, you can easily craft eye-catching graphics and videos for your social media posts, marketing materials, and campaigns.
So, step aside graphic design memes.
Action Step: Design Efficiently
Use Canva’s user-friendly platform to design eye-catching graphics for your campaigns. Create templates and brand kits for consistent branding and saving time.
talkTip: Experiment with Canva’s animation features to add a touch of magic to your visuals.
6) Mailchimp Discount
Effective email marketing is a nonprofit game-changer, and Mailchimp is a trusted ally in this arena. Nonprofits can unlock special discounts, making it even more cost-effective to reach and engage with your supporters. From personalized newsletters to automated campaigns, Mailchimp helps you nurture your community and drive your mission forward.
Action Step: Segment Your Email List
Use Mailchimp’s powerful segmentation tools to send targeted messages to different donor segments. Personalization can significantly boost your email engagement.
talkTip #1: A/B Test Your Way to Success. Experiment with different email subject lines, content formats, and visuals to discover what resonates most with your subscribers. A/B testing allows you to refine your email strategy continuously.
talkTip #2: Master the Art of the Click-Worthy Subject Line. Craft subject lines that not only grab attention but also promise value or intrigue. Incorporate emojis, questions, or intriguing statistics to entice your subscribers to open your emails.
Conclusion
There you have it—our ultra-niche, expert insights on maximizing discounts and programs for your nonprofit’s digital presence. With the right strategies and these exclusive offers, your nonprofit can take center stage in the digital world. If you ever need a guiding hand or more personalized advice, remember that talkStrategy is here to help you shine in the digital spotlight. Keep making a difference, and let your digital presence reflect the incredible work you do.