KEONI VIRIYAPUNT
DIRECTOR OF CREATIVE STRATEGY
'Imi Ola, a Native Hawaiian Value: To strive for our highest form of life, purpose, mission and vision
Growing up in Hawaiʻi, I spent countless hours on beaches, developing a deep love for the ocean, surfing and playing beach volleyball. My upbringing profoundly ignited and shaped my creativity, passion and inspiration. In the early ’90s, I moved to Texas to pursue a degree in advertising and—alongside beach volleyball—refining my design skills became another means of artistic expression. Throughout my career, I have worked with national brands such as Jeep, Chrysler, Dodge, Corona Extra, Verizon Wireless and Jose Cuervo. I also played a key role in developing the brand and campaign for San Antonio’s Tricentennial celebration. Because of my Hawaiian heritage, I have a unique perspective and especially appreciate brands that connect with the environment, as it reminds me of my roots in honoring and protecting the land, known as ʻāina in Hawaiian.
When something has such a profound impact on your soul, it influences every creative endeavor. With years of experience, a clear vision, and a commitment to surpassing client expectations, I am proud to serve as the Director of Creative Strategy at talkStrategy, where I have found my ohana and ‘imi ola.
‘Imi ola is a Native Hawaiian value meaning to seek life in its highest form. It encourages us to embark on a journey to find the best version of ourselves. ‘Imi ola represents a principle of embracing the aloha lifestyle. By striving to be our best selves, we enrich our own lives and those around us. Using our skills, knowledge and talents, we create the lifestyle we desire while also serving others. Those who embody ‘imi ola are always seeking self-improvement, aspiring to reach their fullest potential.
It is wonderful to acknowledge, be acknowledged, and celebrate AAPI Heritage Month. Thank you for tuning in to my unique perspective in the communications industry through the lens of my culture.