Promoting the Inaugural ElevatEd: Education & the Economy

The DeBerry Group

In June of this year, The Holdsworth Center hosted its inaugural leadership conference: ElevatEd: Education & the Economy. This daylong forum engaged business, nonprofit and education audiences alike, driving critical conversations around public education and its lasting impact on Texas’ economy. To target key audiences and meet registration goals, our team created and managed a highly-integrated promotional strategy that included branding, graphics, web assets, paid media partnerships, on-site photo and video direction, social media execution and media relations.

The conference exceeded registration goals in its first year and became a trending topic on Twitter on event day.

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