April 3, 2020
For communicators, delivering relevant and effective content means knowing the lay of the land. But with the COVID-19 pandemic, that landscape has drastically changed prompting marketers to adjust their strategies and tactics in order to drive results. For a rare few, the best course of action might be to not add to an already noisy conversation. However, if you want to engage during this unprecedented time, here are 5 new norms to consider to ensure your brand is relevant and responsive in this new paradigm.