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Social Media
18 Jan: Adding social media influencers to your marketing plan

Add Your Heading Text Here Word-of-mouth recommendations are among the most powerful ways to increase awareness about a brand, initiative, service, business – the list goes on. In fact, Nielsen reports 84 percent of consumers say they either completely or somewhat trust recommendations and 68 percent trust online opinions from…

social media marketing
16 Nov: Viral Trends: When to hop on board and when to stay put

The Mannequin Challenge. Easy, right? Gather the whole office, stand in a cool pose, post to social media, done. Not so fast. If you don’t know, the Mannequin Challenge is the latest internet craze. Groups of people stand very, very still in intriguing positions while the camera pans through the…

digital marketing
19 Oct: Connecting with today’s moms

We hadn’t reached the end of the first day of M2Moms®, a three-day conference in New York City about marketing to moms, before I texted my fiancé, “Being a mom sounds like so much work. How do parents do it?” The sheer amount of responsibility that moms carry was a…

integrated marketing
07 May: The millennial minute

These days, complaining about millennials is all the rage. From thinking we live off mom and dad’s cash flow and find it impossible to maintain a career or bank account, to the idea that we’re plagued with the “everyone gets a trophy” syndrome – the chatter around my generation has been far…

public relations
28 Apr: How to speak PR

In media training sessions, we urge clients to avoid using jargon in interviews, but listen in on our office conversations, and you might think we’re talking nonsense – or that we’re sailors, but that’s another story. Here’s an intro to some basic PR terms to help make sense of it…

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